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    <lastmod>2024-05-07</lastmod>
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      <image:title>Portfolio</image:title>
      <image:caption>The logo I designed is a contemporary take on the enduring symbol of hope and democracy—the Statue of Liberty. With a stark and striking color palette, the logo acts as a beacon, much like the statue itself, signaling a safe harbor for ideas and inclusive dialogue.</image:caption>
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      <image:caption>The phrase "We Are Nashville" served as a unifying call to action, capturing the city's resolve to rebuild. The fundraising merchandise quickly became synonymous with the relief efforts, with all proceeds directed to the Community Foundation of Middle Tennessee, a local organization providing vital support to the affected communities.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>I took the lead in creating the visual identity for the campaign, starting with the logo design. The "Ready for Freddie" logo was a cornerstone of this identity, capturing the energy and spirit of Freddie's bid for office. I extended this branding across a suite of materials, including bumper stickers, yard signs, flyers, and event collateral, ensuring consistency and recognition at every voter touchpoint.</image:caption>
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      <image:caption>The logo for Second Chance Studios is a potent visual metaphor for the organization's mission. The lock's core cleverly integrates audio sliders, suggesting sound levels on a mixing board, a nod to the studio's work in podcast recording and sound production. This design choice signals Second Chance Studios' commitment to unlocking the potential within formerly incarcerated individuals through the power of digital media.</image:caption>
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      <image:caption>Print Regional Design Annual Winner</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>The hand drawn logo reflects the artisanal and personal approach to gift-giving. The letterforms are sturdy with a touch of whimsy, suggesting both reliability and creativity. The handcrafted feel embodies the company's dedication to small businesses and local makers.</image:caption>
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  <url>
    <loc>http://robwilliamsdesign.com/projects</loc>
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    <lastmod>2024-01-26</lastmod>
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    <loc>http://robwilliamsdesign.com/work</loc>
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    <lastmod>2024-01-09</lastmod>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine</loc>
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    <lastmod>2024-05-09</lastmod>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/14/preserved-lemons-pfbcw</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-09</lastmod>
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      <image:title>Blog - Preserved Lemons</image:title>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/15/ramen-rldr9</loc>
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    <lastmod>2015-10-23</lastmod>
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      <image:title>Blog - Behind the Brine</image:title>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/15/beet-season-hggm4</loc>
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    <lastmod>2015-10-26</lastmod>
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      <image:title>Blog - Beet Season</image:title>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/15/banh-mi-do-chua-7mjse</loc>
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    <lastmod>2015-10-26</lastmod>
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      <image:title>Blog - Banh Mi + Do Chua</image:title>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/15/cabbage-hj7h3</loc>
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    <lastmod>2015-10-26</lastmod>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/15/classic-dill-pncfc</loc>
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    <priority>0.5</priority>
    <lastmod>2015-10-26</lastmod>
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      <image:title>Blog - Classic Dill</image:title>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/15/bratwurst-sauerkraut-soup-dm7b6</loc>
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    <lastmod>2015-10-26</lastmod>
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      <image:title>Blog - Bratwurst + Sauerkraut Soup</image:title>
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  <url>
    <loc>http://robwilliamsdesign.com/blog-brine/2015/10/15/red-hot-s5yal</loc>
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    <lastmod>2015-10-26</lastmod>
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      <image:title>Blog - Red Hot</image:title>
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    <loc>http://robwilliamsdesign.com/contact</loc>
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    <lastmod>2024-02-14</lastmod>
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  <url>
    <loc>http://robwilliamsdesign.com/about-rob-williams-design</loc>
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    <lastmod>2024-02-14</lastmod>
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      <image:title>About - 20+ Years of Making Brands Better</image:title>
      <image:caption>Strategize. Design. Deliver. From deceptively simple logos, effective website, and useful user experiences informed by an understanding of design fundamentals and years of trial (and error), Rob makes your brand the best it can be. Always learning, he knows that effective visual communication works best when backed by reason and rationale.</image:caption>
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    <loc>http://robwilliamsdesign.com/instagram</loc>
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    <lastmod>2024-02-13</lastmod>
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    <lastmod>2024-05-07</lastmod>
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    <lastmod>2024-05-09</lastmod>
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